Israel's greatest PR failure
The story of Mohammed al-Dura was a tremendous propaganda victory for the Palestinians. But it was also Israel's biggest public relations failure, and it is unclear why. There is plenty of evidence showing that the story about the boy's death was a show skillfully orchestrated by the Palestinians.
What is troubling in this affair is that official Israel ignored the testimonies and investigations that began piling up immediately after the incident. The documentary by the German journalist Esther Shapira, and the investigation by French businessman Philippe Karsenty, raise suspicions that Palestinian cameraman Talal Abu Rahma who shot the footage that was delivered to France 2 meddled with the story. And many others were party to this effort.
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Nonetheless, official Israel is silent. A golden opportunity to challenge the credibility of the Palestinian version on one of the most formative events in the history of the conflict is being missed, and it is hard to understand why. The IDF, more than once, has sinned in the excessive use of military force, which leads to the death of innocents. But when it turns out that in the Dura affair IDF soldiers did not hit a child and his father, those responsible for public relations at the IDF are silent, as is the Foreign Ministry. Thus Israel relinquishes the media front to the Palestinians, who are taking advantage of it with sophistication while using television stations that sympathize with their cause such as France 2.
Israel Matzav: Israel's greatest PR failure
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