The ugly American
Jonathan Tobin nails the reasons why Israelis have not responded favorably to President Obumbler's initiatives, and why the use of his rhetorical skills is not going to change anything. Israel Matzav: The ugly AmericanTHE IDEA here seems to be that if the Israeli people are sufficiently exposed to the charms of the American president, they will force Netanyahu to do as he has been told by Washington. However, the administration misunderstands the nature of its problem. Contrary to its belief, the Israeli people already understand Obama very well. His problem is that they don't buy what he's selling. Indeed, this decision to launch a PR campaign reminds one of stereotypically "ugly American" tourists who believe the proper response to foreigners who don't understand English is to merely speak English louder. The administration needs to win the trust of Israelis through more realistic policies, not a bigger megaphone.
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