El Al's loss leader
A loss leader is a product sold at a low price (at cost or below cost)[2] to stimulate other, profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a pricing strategy. The price can even be so low that the product is sold at a loss. A loss leader is often a popular article. Sometimes leader is now used as a synonym for loss leader and means any popular article, in other words one sold at a normal price.[3]. Here's El Al's loss leader. Sorry, not New York, LA, London or Paris.Israel Matzav: El Al's loss leade
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